“One publishes to find comrades!”, as André Breton, one of the founders of the 1920s Surrealist art movement, famously declared. This short statement brilliantly embodies the spirit of early avant-garde publishing, as well as that of independent publishing later in the 20th century. Strictly speaking, the main concern here is neither commercial success, nor the aesthetic purity of the printed experiment, nor even the archiving of works (at least not yet). Rather, this kind of publishing is all about fostering and spreading ideas among like-minded people, through the ‘viral’ communication model so often applied by the alternative press. — Alessandro Ludovico, Post-Digital Print (2012).